Monday, March 2, 2009

Matching Position with Practice: Step Four

Step Four: Matching Position with Practice
It's through your practices that you bring your brand to life. Your positioning strategy points the way to your destination, but your practices are how you get there. Branding starts from the inside out, it's reflected in 5 important areas of your business:
  • Your Product
  • Your People
  • Your Promotion
  • Your Process
  • Your Place of Business
To be successful we must align our practices with our position. Truly distinct companies have a strong alignment between what they say and what they do, between their brands and their practices.