Monday, March 2, 2009

Connecting Value & Audience: Step Two

Step Two: Connecting Value & Audience
In branding your firm, the goal is to be exclusive, not inclusive. Appeal to somebody not everybody.
  • What value to we provide?
  • Who do we deliver the value to?
  • How do we deliver it?
At the intersection of these three questions lies a differentiating position: "We offer (your service) for (your market) by (your method)."