Tuesday, February 23, 2010

QR Codes > Link Print with Your Online Message

By now you've probably seen these distinctive black and white squares appearing on printed pieces - from posters to magazine ads, direct mail to product packaging. These squares are a 2-dimensional bar code that link the printed piece you're viewing to additional information via the Web (i.e a URL address).

QR stands for "Quick Response." If you have a smart phone you can to download a QR Code Reader App, scan the QR Code with your phone's camera, and within seconds you'll be re-directed to a Website or other online promotion. Once you've been re-directed you can click to jump online content, save the URL in your "favorites" folder, dial the phone or download additional information.

QR Codes can increase the impact of your print materials.

AGC has just launched a Direct Mail campaign in collaboration with International Paper called "Down to Earth." The first issue "How does using paper lead to more trees?" should be arriving in your mail box soon. The interior card includes a QR Code for you to scan - check it out and let us know what you think.