Email Marketing is Becoming More Customer oriented
These days marketers demand far more intricate measurements of customer engagement and interactivity. The e-mail department's key performance indicator used to be how many eyeballs a weekly blast reached. Now the focus is on the percentage of the marketer's online base that the program manages to convert.
Analytics of the past centered on deliverability, file size and permissions, with the primary goal to deliver as much content to as many people as quickly as possible. Today life-cycle-oriented triggers such as click recency, Web-site activity and time-to-engage metrics are the standard.Read More