Tuesday, April 14, 2009

Change = Opportunity (Everything is going digital!)

From iTunes, Netflix and eBay to Airline Tickets, Stock Trading and Banking - not to mention FaceBook, Twitter and Email - everything is going digital. And so is AGC!

While this shift in digital information may be perceived as a threat to traditional paper manufacturers and printing companies, we at AGC are not traditional. We enthusiastically support and promote the endless opportunities digital presents.

As Charles Darwin once said, "It is not the strongest of the species who survives, nor the most intelligent that survives. It is the one that is most adaptable to change." (Thanks to my dear friend Rachel for bringing this quote to my attention while we were working on a project together.)

As stated in my earlier post regarding Williams-Sonoma, there are great risks associated with the abandonment of traditional media. And at every point during the execution of your marketing strategy it is important to consider your marketing mix and the opportunities vs. the threats of that mix (Marketing 101: SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats).

What's most important is to embrace the multitude of communication opportunities available (which can be overwhelming) and determine which group is right for you, your company, your brand, and your marketing strategy. The good news, AGC can help!

We will be hosting presentations in the upcoming weeks (for those interested) on the emerging technologies AGC will be offering to help you engage your digital audience. Email us if you'd like more information.