Wednesday, April 22, 2009

Happy Earth Day Everyone!

As we celebrate Mother Earth and all her complexities and necessities, it is appropriate to look back over the past year and see how we have minimized our impact and helped our clients minimize their impact on the environment.

The desire for "green products" continues to grow (no pun intended!) and while marketers are faced with more pressure to meet these growing demands, it is important that we refrain from green washing (side note: earlier this week I came across a study conducted by TerraChoice Environmental Marketing regarding greenwashing, while I didn't post about it, I did tweet about it @VisitAGC with a link to read the full study) .

There are many ways to "balance our environmental. social and economic needs and impacts" and making smart choices about the companies you choose to partner with is one of them. AGC has implemented several practices to assist you.

~ AGC is certified to both the Forest Stewardship Council and Sustainable Forestry Initiative. Our initial certification was September 2007. In 2007, we were the first commercial printing facility in the state of Ohio to receive dual-certification.

~ All of our "house sheets" are either Forest Stewardship Council certified or Sustainable Forestry Initiative certified. This means, even if you don't specify an environmental sheet; we're using it. In addition, there is no cost to add the FSC or SFI label to your printed communication.

~ AGC exclusively uses Soy- and Vegetable- based Inks and Varnishes. This also means, even if you don't specify an eco-friendly ink; we're using it. Additionally, there is no cost to add the EcoSmart, EcoPride or Soy Ink logo to your printed communication. We've been using Soy- and Vegetable-based Inks and Varnishes exclusively since 2003. While the choice is environmentally preferable, our initial decision was for the health and safety of our employees. Additionally, pieces printed with eco-friendly inks are easier to de-ink and recycle (see earlier post about DeInking Digital Printing).

~ As many of you are familiar, AGC is the publisher of 52 Weeks 52 Works, the desk calendar featuring Northeast Ohio area artists. The 2009 edition won a National Award for Green/Sustainability Marketing. The entire calendar was produced with a neutral impact on the environment! The press release and production notes are available, please email us if you'd like a copy.

~ At AGC's commercial printing facility, Sustainable Print Solutions, we actively recycle our paper waste, printing plates, waste inks and solvents.

~ AGC's design team, The Creative Advantage, is trained to maximize the printed sheet to minimize waste during production.

~ AGC's Fulfillment Yields Interest mailing team can help you maintain a clean, up-to-date mailing list to help you reduce your direct-mail's environmental impact.

These are just a few of things we're doing to minimize our impact. As we look forward to 2010 we hope this list will continue to grow with more innovative and eco-friendly solutions.

For more information, or if you'd like to share any ideas to help us improve upon our eco-initiatives please post your comments or email us.