Thursday, February 19, 2009

DMA Strengthens Efforts for More Choices

DMAchoice is about empowering consumers to identify what they like and what they do not like.

What goes into your mailbox depends on what you're into. You can arrange to start getting the mail you want -- and stop getting the mail you don't.

Companies what to reach people who are most like to be interested in what they have to offer. Direct mail keeps you in-the-know. it helps you find out about new products, services and money-saving deals. It connects you to local merchants. It informs you of important local and national charities. it even helps you compare prices and shop anytime you like -- day or night.

Last year alone, more than 70% of Americans shopped direct. More than 80% of U.S. households reads some or all of their advertising mail. And non-profit organizations raised nearly $200 billion from generous donors through direct mail.

Check out DMAchoice for more information