Wednesday, March 3, 2010

Magazine Publishers of America -Twenty Tweetable Truths

The Twenty Tweetable Truths About Magazines. 20 facts that showcase magazine vitality, 140 characters or less.

1. Magazine readership remains steady in an increasingly crowded and noisy media landscape.

2. 92% of U.S. adults read magazines.

3. Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media.

4. Consumers spend more than $86 million each week on single-copy magazines.

5. Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions. 2008: 325 million paid subscriptions.

6. Magazine subscriptions increased in the first half of 2009.

7. New magazines continue to be launched. The latest figures show that magazine launches surged 10% in the first part of 2009 from the prior year.

8. Magazines covers chronicle key events. President Obama’s election resulted in dozens of covers with him, his family....and even his dog.

9. Who says that iPod-dependent teenagers have abandoned magazines? 75% of teens read magazines.

10. Magazines appeal to younger adults. Adults 34 and younger read more magazines than adults +34.

11. Over the past 5 years, the median age of magazine readers has remained consistently younger than the median age of total U.S. adults.

12. 54 magazines closed in 2008. A decrease of 17% from 2007.

13. Magazines love the Internet. Almost a quarter of all new subscriptions come from the Internet.

14. Magazines build buzz. They excel in reaching people who shape attitudes and behavior.

15. The top 25 magazines reach more adults and teens than the top 25 prime-time TV programs.

16. Circulation generates more than 40% of all magazine revenue.

17. The number of consumer magazine websites grew 78% between 2005 and 2009.

18. Magazines excel at long-form journalism, superb photography, eye-catching design.

19. Consumers buy more magazines when there’s big news. Michael Jackson-themed magazines in July drove an extra $55 million in sales.

20. Magazines drive web search more than any other medium. More than double Internet advertising and social media.