Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently, interactive thinking or cross media outreach needs to be at the core of all marketing strategy and multiple touch points at the heart of all marketing delivery.
Marketing today is not a single execution but rather a strategy that reinforces and enhances the brand message and experience.
A unique advertising approach that immerses the customer with the brand and allows the customer to reshape the marketing message to suit her/her own unique preferences.
Stay tuned for some very exciting and emerging technologies to be available at AGC!