Connecting Value & Audience: Step Two

Step Two: Connecting Value & Audience

In branding your firm, the goal is to be exclusive, not inclusive. Appeal to somebody not everybody.

• What value to we provide?
• Who do we deliver the value to?
• How do we deliver it?
  

At the intersection of these three questions lies a differentiating position: "We offer (your service) for (your market) by (your method)."