Printing is ubiquitous even in the era of Web 2.0 and digital everything.
As new technologies are developed to replace print, they constantly seek to replicate print. For example this description of the Kindle:
A Paper-like Screen
Utilizing a new high-resolution display technology called electronic paper, Kindle provides a crisp black-and-white screen that resembles the appearance and readability of printed paper. The screen works using ink, just like books and newspapers, but displays the ink particles electronically. It reflects light like ordinary paper and uses no backlighting, eliminating the glare associated with other electronic displays.
This line is particularly interesting: The screen works using ink, just like books and newspapers, but displays the ink particles electronically. Does this mean, in order for the Kindle to work, the item you are selecting to read on your Kindle must first exist as a printed word?
I met a Printing/Paper/Marketing veteran at a conference this past March. As we discussed the role of print in the future he suggested "Print will become like a fine wine or cigar, only the most special things, the stuff you want to revere and hold onto will be printed." I think I agree. In the era of "anyone can publish anything online" when you receive something printed it instantly feels more special, and you have more trust in it's content. Digital technologies strive to replicate print, but print delivers.
At AGC, we continuously monitor new technologies and emerging trends. As we evaluate these new 'options', we seek to understand how they relate to you and your business and how they relate to AGC. We then adapt our services and products accordingly to best serve the needs of our clients and the demands of your marketing strategy or agenda.
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