AGC
has just released the 16th edition of 52 weeks 52 Works. The project
began as a promotional item to showcase AGC’s design and print capabilities,
and 16 years later it has become a much-anticipated annual publication.
The
calendar showcases a new art piece every week, and all the artists are local.
In the spring of the previous year AGC reaches out to a growing list of artists
with a “Call for Submission”. “We have a client FTP for the proofing and
transfer of design projects we are working on, but as soon as that call for
submission is dropped our FTP becomes flooded with local artwork,” says Jeff
Braun, Creative Director at AGC. “It’s always really exciting to see how the
artists and the artwork has evolved year over year,” adds Candice Champion,
Vice President at AGC and the primary contact for the artists.
· Approximately 350
artists are contacted each spring
· Around 125
submissions are received each year
· 52 artists are chosen
for the calendar weeks, and another 15 are added to the “notes” pages in the
back of the calendar
· AGC distributes 1500
calendars to clients and prospects of their services: graphic design,
commercial printing and mailing.
· Each artist showcased
receives two copies of the calendar.
“In
November and December people start calling and asking if we plan on publishing
the calendars and where they’ll be available for purchase,” says Ms. Champion. “The
excitement people have for this calendar is really a testament to the great
work of northeast Ohio artists.” And what about selling the calendars? “We’ve
thought about selling them, but currently it’s still just a promotional piece (for
the talents artist of northeast Ohio) and for our clients and prospects each
year as a small token of our appreciation for their business” says Ms. Champion.
If
you’re interested in seeing the artists who are showcased this year visit, www.agcthecreativeadvantage.com or call 216-661-2550.
If Candice answers she may just offer to leave one at the reception desk for
you to pick up.
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